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How to Buy from Alibaba and Sell on Amazon

September 30, 2023by Saeed Pasha0

How to Buy from Alibaba and Sell on Amazon

Where can I buy products to sell on Amazon?

Sourcing products to sell on Amazon can be done through various methods and platforms. Here are some common options:

  1. Wholesale Suppliers: You can purchase products in bulk from wholesalers or distributors. Websites like Alibaba, SaleHoo, and ThomasNet are good places to find wholesale suppliers. You’ll need to negotiate pricing and terms with these suppliers.
  2. Private Labeling: This involves finding generic or unbranded products, adding your own branding or label to them, and then selling them on Amazon. You can find manufacturers or suppliers on Alibaba, AliExpress, or through trade shows.
  3. Retail Arbitrage: This method involves buying discounted or clearance items from retail stores and reselling them at a profit on Amazon. You can also source products from thrift stores, garage sales, or online marketplaces like eBay.
  4. Online Marketplaces: Websites like eBay,, and often have surplus or discounted inventory that you can purchase and resell on Amazon.
  5. Dropshipping: Some sellers opt for dropshipping, where you partner with a supplier who ships products directly to the customer. You list the products on Amazon, but you don’t handle inventory or shipping. Popular dropshipping platforms include Oberlo (for Shopify) and SaleHoo.
  6. Manufacturers: If you have a unique product idea, you can work directly with manufacturers to create custom products. This often involves more significant upfront costs and product development, but it can lead to higher profit margins.
  7. Local Manufacturers or Artisans: If you’re looking for unique or locally-made products, consider working with local manufacturers or artisans to source handmade or niche items.
  8. Amazon FBA Wholesale: Amazon has its own wholesale program called Amazon FBA Wholesale. In this program, you can source products from authorized distributors and wholesalers and have them shipped directly to Amazon fulfillment centers.
  9. Online Auctions: Participate in online auctions like eBay auctions or government surplus auctions to find products at potentially low prices.
  10. Trade Shows and Exhibitions: Attend industry-specific trade shows and exhibitions to meet potential suppliers and manufacturers in person. This can be a great way to establish direct relationships with suppliers.

When sourcing products, it’s important to consider factors like product quality, pricing, shipping costs, competition on Amazon, and market demand. Additionally, ensure that you comply with Amazon’s policies and guidelines for selling on their platform. Always conduct due diligence and research before making any purchasing decisions to ensure the viability and profitability of your Amazon business.

Here are some key points to consider when using Alibaba for Amazon FBA:
  1. Product Selection: Alibaba provides access to a wide variety of products, from electronics and clothing to home goods and more. Sellers can explore different niches and industries to find products that align with their business goals.
  2. Private Labeling: Many sellers use Alibaba to source generic or unbranded products that they can customize with their own branding, labels, and packaging. This allows for differentiation in a competitive marketplace.
  3. Supplier Verification: It’s essential to vet suppliers carefully. Look for suppliers with a good track record, positive reviews, and a history of working with Amazon sellers. Alibaba offers tools and resources to help verify the legitimacy of suppliers.
  4. Negotiating Terms: Negotiate pricing, minimum order quantities, payment terms, and shipping options with potential suppliers. Effective negotiation can significantly impact your profit margins.
  5. Quality Control: Establish quality control measures to ensure that the products you receive meet your standards and Amazon’s requirements. Consider hiring third-party inspection services if necessary.
  6. Shipping and Logistics: Plan your shipping and logistics strategy. Decide whether you’ll handle shipping to Amazon’s fulfillment centers yourself or use Amazon’s FBA service for fulfillment.
  7. Compliance: Ensure that the products you source meet Amazon’s guidelines and policies. This includes verifying that the products are safe, compliant with regulations, and not restricted or prohibited on Amazon.
  8. Competitive Analysis: Research your competitors on Amazon to understand pricing, customer reviews, and demand for similar products. This information can help you make informed decisions about your product listings.
  9. Profit Margins: Calculate your potential profit margins by considering all costs, including product costs, shipping, Amazon fees, and marketing expenses. Ensure that there is room for a profitable business.
  10. Customer Support: Be prepared to handle customer inquiries, returns, and any issues related to the products you sell on Amazon. Good customer support can lead to positive reviews and repeat business.

While Alibaba can be a valuable resource, it’s important to approach it with caution and conduct thorough due diligence. Building a successful Amazon FBA business requires careful planning, research, and ongoing management. Always keep an eye on market trends and adapt your product selection and strategy accordingly.

What is Alibaba and is it safe?

Alibaba Group is a Chinese multinational conglomerate specializing in e-commerce, technology, retail, internet, and various other businesses. It was founded in 1999 by Jack Ma and is headquartered in Hangzhou, China. Alibaba is one of the world’s largest e-commerce companies and operates various online marketplaces, including:

  1. This is a global wholesale marketplace where businesses can source products from manufacturers, wholesalers, and suppliers. It’s commonly used for bulk purchases and sourcing products for resale.
  2. AliExpress: AliExpress is a retail marketplace that primarily caters to consumers and small businesses. It offers a wide range of products, including electronics, fashion, home goods, and more, often at competitive prices.
  3. Taobao: Taobao is a popular online shopping platform in China, similar to AliExpress but primarily serving the Chinese market. It’s known for its vast selection of products and competitive prices.
Is Alibaba Safe?

The safety and reliability of using Alibaba depend on various factors, including how you use the platform, which suppliers you choose, and your due diligence. Here are some key considerations:

  1. Supplier Verification: Alibaba offers tools and resources to help verify the legitimacy of suppliers. Look for suppliers with a good track record, positive reviews, and a history of working with international buyers.
  2. Communication: Communicate with potential suppliers through Alibaba’s messaging system to clarify product details, pricing, minimum order quantities, and payment terms. Use clear and concise communication to avoid misunderstandings.
  3. Sample Orders: Consider ordering samples of the products you intend to sell to assess their quality before making larger purchases.
  4. Payment Methods: Alibaba provides a secure payment platform, Alibaba Secure Payment (Escrow), which can protect your funds until you receive the products. Be cautious of suppliers who insist on alternative payment methods.
  5. Quality Control: Establish quality control measures to ensure that the products you receive meet your standards. This may include third-party inspections.
  6. Legal Protections: Familiarize yourself with international trade laws and regulations, and be aware of any intellectual property issues when sourcing products, especially if you plan to private label.
  7. Due Diligence: Conduct thorough due diligence on potential suppliers, including checking business licenses, visiting their facilities if possible, and seeking references from other buyers.
  8. Secure Transactions: Avoid making large upfront payments or transactions outside of Alibaba’s platform, as these can be risky.
  9. Reviews and Ratings: Pay attention to supplier reviews and ratings on Alibaba. They can provide insights into the experiences of other buyers.

Whereas Alibaba can be a valuable resource for sourcing products and conducting international trade, it’s essential to exercise caution, conduct thorough research, and follow best practices to mitigate risks. Many businesses have successfully used Alibaba to source products, but diligence is key to ensuring a safe and successful transaction.

How to find suppliers and order products on Alibaba?

Finding suppliers and ordering products on Alibaba involves a series of steps. Here’s a step-by-step guide on how to do it:

  1. Create an Alibaba Account:
  • Visit the Alibaba website ( and sign up for a free account.
  1. Define Your Product Requirements:
  • Determine the specific product(s) you want to source, including product specifications, quantities, quality standards, and any customization requirements.
  1. Search for Suppliers:
  • Use Alibaba’s search bar to look for suppliers. You can start with broad keywords and then narrow down your search based on factors like product category, location, and more.
  1. Evaluate Supplier Profiles:
  • Click on the profiles of potential suppliers to learn more about them. Pay attention to the following:
  • Supplier’s company information
  • Product range and capabilities
  • Transaction history and certifications
  • Customer reviews and ratings
  1. Contact Suppliers:
  • Reach out to multiple potential suppliers through Alibaba’s messaging system.
  • Clearly state your product requirements, including specifications, quantities, and any customization details.
  • Ask questions about pricing, shipping options, payment terms, and lead times.
  1. Request Samples:
  • If you’re satisfied with a supplier’s response, request product samples. Samples allow you to assess product quality firsthand.
  • Discuss the cost of samples, including shipping fees.
  1. Negotiate Terms:
  • Negotiate pricing, minimum order quantities (MOQs), payment terms, and other terms and conditions with the supplier.
  • Be clear about your expectations and requirements.
  1. Verify Supplier Credentials:
  • Verify the legitimacy of the supplier by checking their business licenses, certifications, and any relevant documents.
  • You can also ask for references from other buyers.
  1. Use Alibaba’s Secure Payment Platform:
  • Whenever possible, use Alibaba’s secure payment platform, Alibaba Secure Payment (Escrow), for transactions. It offers buyer protection.
  1. Draft a Purchase Agreement: – Create a clear purchase agreement that outlines all the terms and conditions of the transaction, including payment milestones and quality standards.
  2. Arrange Shipping and Logistics: – Work with the supplier to arrange shipping to your location or directly to an Amazon FBA warehouse if you’re selling on Amazon. – Determine shipping methods (e.g., air, sea, express) and shipping costs.
  3. Conduct Quality Control: – Consider hiring third-party inspection services to ensure that the products meet your quality standards before shipping.
  4. Place Your Order: – Once all terms are agreed upon, place your order with the supplier. Ensure that you have a clear record of the transaction.
  5. Track Your Order: – Keep communication open with the supplier and track the progress of your order, including shipping and delivery.
  6. Receive and Inspect Goods: – Upon receiving the goods, inspect them thoroughly to ensure they meet your specifications and quality standards.
  7. Provide Feedback: – After the successful receipt of your order, provide feedback and ratings for the supplier on Alibaba to help other buyers.

Take your time to research suppliers, negotiate terms carefully, and consider all aspects of the transaction to ensure a successful and safe sourcing experience.

What are the risks of sourcing from Alibaba?

 While Alibaba can be a valuable platform for sourcing products, it is not without risks. Here are some common risks associated with sourcing from Alibaba:

  1. Quality Control:
  • One of the biggest concerns is the quality of the products you receive. It can be challenging to assess product quality accurately, especially when dealing with suppliers from different countries. Poor quality can lead to customer complaints and returns.
  1. Scams and Fraud:
  • Alibaba has millions of suppliers, and while many are legitimate, there are also fraudulent or unscrupulous ones. Scams can involve fake suppliers, counterfeit products, or misrepresentation of goods.
  1. Communication Challenges:
  • Language and cultural differences can lead to misunderstandings or miscommunications. Clear and effective communication is essential for ensuring that your requirements are met.
  1. Payment Risks:
  • Making payments to suppliers can be risky, especially if you’re asked to wire money directly to a bank account. Use Alibaba’s secure payment platform, Alibaba Secure Payment (Escrow), whenever possible to protect your funds.
  1. Intellectual Property Issues:
  • Intellectual property theft and infringement can be concerns when sourcing from Alibaba. Ensure that the products you source do not violate any patents, trademarks, or copyrights.
  1. Minimum Order Quantities (MOQs):
  • Many suppliers on Alibaba have MOQs, which may require you to purchase larger quantities of products than you initially intended. This can tie up your capital and storage space.
  1. Shipping and Logistics:
  • Navigating international shipping and logistics can be complex and costly. Delays, customs issues, and unexpected shipping expenses can impact your business.
  1. Legal and Regulatory Compliance:
  • Different countries have various regulations and standards for products. Ensure that the products you source meet the legal and safety requirements of your target market.
  1. Supplier Reliability:
  • Some suppliers may not deliver products on time or as promised. Delays in production or shipping can disrupt your business operations.
  1. Cultural and Time Zone Differences: – Dealing with suppliers in different time zones can create challenges in terms of communication and response times.
  2. Political and Economic Factors: – Political instability or economic changes in the supplier’s country can affect the reliability and cost of sourcing from that region.
  3. Market Trends and Competition: – The market landscape can change rapidly. A product that is popular today may lose demand tomorrow due to changing trends or increased competition.

To mitigate these risks when sourcing from Alibaba, it’s essential to conduct thorough due diligence on potential suppliers, use secure payment methods, have clear agreements in place, and consider using third-party inspection services.

Building a strong and transparent relationship with your chosen suppliers can also help minimize risks and ensure a successful sourcing experience.

Additionally, stay informed about international trade laws and regulations that may apply to your products.

How to sell Alibaba-sourced products on Amazon?

Selling Alibaba-sourced products on Amazon can be a lucrative business model if executed correctly. Here’s a step-by-step guide on how to do it:

  1. Register on Amazon:
  • If you haven’t already, create an Amazon Seller Account. Choose between an Individual or Professional Seller Account, depending on your anticipated sales volume.
  1. Research and Choose Products:
  • Based on your market research and the products you’ve sourced from Alibaba, select the products you want to sell on Amazon. Consider factors like market demand, competition, and profit margins.
  1. Create Amazon Product Listings:
  • Create product listings on Amazon’s Seller Central platform. Provide detailed product descriptions, high-quality images, and competitive pricing. Optimize your product listings for relevant keywords.
  1. Set Up Fulfillment:
  • Decide whether you want to fulfill orders yourself (FBM – Fulfillment by Merchant) or use Amazon’s Fulfillment Centers (FBA – Fulfillment by Amazon). FBA can save you time and provide access to Amazon Prime customers.
  1. Calculate Pricing:
  • Calculate your selling price on Amazon, considering the cost of the Alibaba-sourced products, shipping fees, Amazon referral fees, FBA fees (if applicable), and your desired profit margin.
  1. Account for Shipping and Importing:
  • Coordinate with your Alibaba supplier for shipping the products to your location or directly to an Amazon fulfillment center. Understand the shipping costs, customs requirements, and import duties involved.
  1. Ensure Product Compliance:
  • Ensure that the products you’re sourcing from Alibaba meet Amazon’s product compliance and safety standards. This includes any labeling, certification, or quality control requirements.
  1. Manage Inventory:
  • Keep track of your inventory levels to prevent stockouts or overstock situations. Use Amazon’s inventory management tools to help you monitor and reorder stock.
  1. Optimize Product Listings:
  • Continuously optimize your Amazon product listings for better visibility and conversion. Monitor customer reviews and address any issues promptly.
  1. Fulfill Orders and Provide Customer Service: – If you’re fulfilling orders yourself (FBM), ship orders promptly and provide excellent customer service. If using FBA, Amazon will handle order fulfillment and customer service.
  2. Monitor Performance: – Keep an eye on your Amazon seller metrics, including feedback, returns, and order defect rates. Maintaining good performance metrics is essential for long-term success.
  3. Market Your Products: – Promote your products through Amazon Advertising, including Sponsored Products and Sponsored Brands. You can also use external marketing strategies to drive traffic to your Amazon listings.
  4. Monitor and Adjust: – Continuously monitor your sales, profitability, and customer feedback. Be ready to adjust your product offerings, pricing, and marketing strategies based on market trends and customer preferences.
  5. Expand Your Product Line: – As you gain experience and build a successful presence on Amazon, consider expanding your product line with complementary products to increase your revenue.
  6. Legal and Tax Considerations: – Be aware of legal and tax obligations related to your Amazon business, including income tax, sales tax, and any international trade regulations.
  7. Customer Reviews and Feedback: – Encourage positive reviews and promptly address any negative feedback to maintain a good seller reputation.



Alibaba is indeed a popular platform for sourcing products to sell on Amazon FBA, especially for those looking to engage in private labeling and branding. It offers a vast array of products and suppliers from around the world, making it a valuable resource for both newcomers and experienced sellers.

Selling Alibaba-sourced products on Amazon can be a profitable venture, but it requires careful planning, effective marketing, and consistent monitoring. Be prepared for competition and market dynamics, and adapt your strategy as needed to stay competitive and meet customer demands.


Saeed Pasha

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